I created this 10 page pocket guide (top) and comparison
chart for HP. The comparison chart won 1st place from the
Society of Technical Illustrators, for technical design.

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These slip sheets were inserted into envelopes containing
product data sheets. Designing to corporate identity guidelines (CID)
has given me a new appreciation for consistency in branding.

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Speaking of corporate identity guidelines; for this project I received
a big 3-ring binder from HP with detailed instructions on use of color,
fonts, images and placement. I was one of the first designers to decipher these instructions to produce the template for their product data sheets.

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Preparing graphics to CID guidelines for technical pieces
such as this CD requires careful attention to detail.

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I designed this award winning folder for Adidas Specialty Soccer Shops. Printed with metallic ink and spot varnish this piece is one of my best. Riveted to the inside are 12 custom inserts which highlight each of the components in the Specialty Soccer Shops.

Inside the folder you can match up the components on the inserts
using the Key and the photo on the bottom right side.

Technically, this is one of about 6 projects I've created that has been extremely challenging—with 300MB of support graphics, 13 totally
custom die cuts, unconventional printing and mandatory precision.